Water wellness startup Care Dale raises pre-seed funding led by ajvc

Water wellness startup Care Dale has raised Rs 1.5 crore in a pre-seed funding round led by ajvc, led by Aviral Bhatnagar.

The company said the capital will be used to strengthen its research and development efforts and accelerate its go-to-market strategy to expand its reach across Indian households.

Founded by Duhita Wani and Roshni Kar, Care Dale is building technology-led solutions to address the impact of hard water on skin and hair health.

According to the company, around 70% of India receives hard water, which contributes to hair fall and skin-related issues. Care Dale is focused on bathroom water filtration solutions for this segment.

The startup’s first product is a tap and shower filter designed for hair and skincare, powered by its proprietary CareTec™ Advanced Filtration technology.

Care Dale claims it has grown to approximately Rs 5 crore in annual recurring revenue (ARR) within five months of launch and has reached over 6,000 homes across India. The company added that its growth has been driven largely by organic demand.

Founded by Aviral Bhatnagar, AJVC (A Junior VC) is a SEBI-registered pre-seed fund that backs early-stage startups across sectors like consumer tech, AI and fintech. The firm has invested in a range of companies including construction tech startup HandyPanda, equity research startup Multibagg AI, jewellery brand Nuyug, FMCG player Mithila Foods, civic-tech Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech and Iztri, among others.