KisanKonnect raises Rs 72 Cr led by Bajaj Finserv Group

Farm-to-fork company KisanKonnect has raised Rs 72 crore (around $8 million) in a pre-Series B funding round led by Bajaj Finserv Group, with participation from Mistry Ventures, Desai Foods, Dhanuka Agritech, and Action Tessa Family Office.

In May, KisanKonnect raised $4.5 million in a Series A funding round led by Mistry Ventures.

The fresh proceeds will be used to scale its fresh produce supply chain intelligence and omni-channel D2C model.

Co-founded in 2020 by Vivek and Nidhi Nirmal, KisanKonnect sources directly from farmers and delivers to over 1 lakh customers in Mumbai and Pune through its app and farm stores. It works closely with farmer communities to grow food sustainably while leveraging proprietary technology to deliver fresh vegetables and fruits.

Vivek Nirmal, co-founder, said, “We have built proprietary tech tools and strong farmer partnerships that transform perishables logistics into a predictable, scalable, and consumer-friendly model. This fundraise will help us expand our technology stack, deepen our farmer network, and scale both our digital and offline presence.”

KisanKonnect has developed supply chain intelligence tools covering IoT and RFID-based traceability, AI-driven demand forecasting, a farmer advisory app, and real-time dashboards, allowing it to handle over 650 SKUs of temperature-sensitive produce while reducing wastage.

Its digital app caters to younger customers with 60-minute delivery across Mumbai and Pune, while KisanKonnect Farm Stores serve those who prefer to shop offline.

On Wednesday, fresh farm produce and supply chain startup Handpickd announced its $15 million Series A round led by Bertelsmann India Investments. The farm to consumer fresh produce space has seen rapid growth in recent years, although several players including Fraazo, Otipy, and Deep Rooted have shut down, highlighting the challenges of scaling in this segment.