Bewakoof co-founder Prabhkiran Singh to step down after 14 years

Prabhkiran Singh, co-founder of D2C fashion brand Bewakoof, has announced that he will step away from the company after 14 years. Singh said he will continue to lead the business until the end of March, after which he plans to focus on personal priorities.

Founded in 2011 by Singh and Siddharth Munot, Bewakoof started as a bootstrapped venture and gradually scaled into a youth-focused online fashion and lifestyle brand.

The company follows a direct-to-consumer (D2C) model, selling apparel, accessories and licensed merchandise primarily through its own website, while also leveraging online marketplaces to expand reach. Over the years, Bewakoof built a strong presence among Gen Z and millennial consumers with affordable, trend-driven products.

In 2022, TMRW, the digital fashion arm of the Aditya Birla Group, acquired a majority stake in Bewakoof with an investment of Rs 200 crore. Since then, Bewakoof has been operating under TMRW as part of the group’s broader digital fashion portfolio.

On the business front, Bewakoof was among the early D2C fashion brands in India to cross Rs 100 crore in annual revenue. According to Entrackr’s analysis, the company reported operating revenue of around Rs 173 crore in FY25. During the same period, Bewakoof reduced its losses by nearly 29% to about Rs 73 crore, supported by cost rationalisation and lower overall expenses.

In terms of funding, Bewakoof has raised over Rs 270 crore across multiple rounds, with investors including InvestCorp, IvyCap Ventures and Spring Marketing Capital.