Bewakoof’s growth struggles continue in FY25, but losses narrow

Bewakoof, the direct to consumer (D2C) fashion and lifestyle brand, is still working to regain its pre-pandemic scale. The Aditya Birla-owned company, which had crossed Rs 200 crore in revenue in FY20, reported Rs 173 crore in FY25 while narrowing its losses through cost optimization.

Bewakoof’s operating revenue grew 7.5% to Rs 173 crore in the fiscal year ending March 2025 from Rs 161 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).

Bewakoof is a lifestyle fashion brand that makes trendy products for contemporary India. This includes t-shirts, phone covers, bags, and hoodies. Sale of these goods was the sole source of income for the firm.

Bewakoof recorded gross sales of Rs 264 crore in FY25, against which it booked sales returns worth Rs 67 crore, translating to a return rate of around 25%. This marks an improvement from FY24, when the return rate stood at approximately 30%, indicating better inventory management and product acceptance among customers.

The company’s largest cost component was the cost of procurement of products, which remained flat at Rs 87 crore, forming 35% of the total expenditure. Notably, employee benefit expenses dropped 39.5% to Rs 26 crore in FY25. Advertisement expenses rose slightly by 4% to Rs 49 crore, while transportation and handling charges grew 13% to Rs 35 crore.

Overall, total costs declined 6.4% to Rs 248 crore in FY25 as from Rs 265 crore in FY24. For a more detailed expense breakup, head to TheKredible

With controlled spending, Bewakoof’s losses reduced by 29% to Rs 73 crore in FY25 from Rs 103 crore in FY24. Its ROCE and EBITDA margin stood at -97.10% and -35.26%, respectively.

On a unit level, Bewakoof spent Rs 1.43 to earn a rupee of revenue in FY25, an improvement from Rs 1.65 a year earlier. The company’s current assets stood at Rs 85 crore, including cash and bank balances worth Rs 18 lacs and Inventory worth Rs 61 crore in FY25.

Bewakoof is acquired by Aditya Birla Digital Fashion Ventures, which owns 86% of the company. According to TheKredible, the company’s founder and CEO, Prabhkiran Singh owns 12.5% of the company.