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Chinese companies In-Depth

Why are Chinese Internet companies placing bets on smaller cities in India?

Interestingly, most of the new ventures by Chinese entrepreneurs in India are focusing on ‘Bharat’, not India. Right from NewsDog to SHAREit, Bigo Live, Kwai, TikTok, and Club Factory have been focusing on Bharat (tier II and III cities) not India (top 10 cities or English speaking).

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