Petcare startup Supertails crosses Rs 100 Cr revenue in FY25; losses surge 28%

Petcare startup Supertails reported 68% year-on-year growth in its operational revenue, which crossed the Rs 100 crore threshold in the fiscal year ended March 2025. At the same, its losses also widened 28% to Rs 52.5 crore as the company continued its expansion.

Supertails’ revenue from operations surged 68% to Rs 108.3 crore in FY25, compared to Rs 64.6 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).

Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails addresses the evolving needs of pet parents through customised offerings, positioning itself as a full-stack digital platform for pet care and parenting solutions.

The Supertails app offers more than 30,000 pet care products, including pet food, treats, accessories, healthcare products, and other essentials. The sale of these products accounted for nearly 95% of its total operating revenue, which stood at Rs 102.5 crore.

It also provides veterinary services, including consultations, vaccinations, grooming, and preventive care at home or through its clinics. These services contributed Rs 2.65 crore during the period.

Rest of the operating revenue came from franchise fees and through ad monetisation. The company also earned Rs 5 crore from non operating sources such as gain from investments and interest income, this pushed its total income to Rs 113.3 crore in FY25.

On the cost side, cost of materials was the largest expense, accounting for 50% of the overall expenditure. This cost rose 45% to Rs 83.3 crore in FY25, while employee benefit expenses increased 15% year-on-year to Rs 25.3 crore for Supertails.

Supertails spent Rs 22.9 crore on marketing and advertisements in FY25 to boost its sales, a 37% increase from FY24. Other overheads such as shipping charges, legal and professional fees, warehousing costs, and software charges added Rs 34.3 crore to its expenses.

Overall expenses surged 53% to Rs 165.8 crore in FY25 from Rs 108.4 crore in FY24.

In the end, although Supertails’ operating revenue growth outpaced its expense growth, its losses still widened 28% to Rs 52.5 crore in FY25 from Rs 41 crore in FY24. Its ROCE and EBITDA margin stood at -52.58% and -48.9% respectively.

On a unit basis, the company spent Rs 1.53 to earn every rupee of revenue in FY25, a marginal improvement over FY24. As of March 2025, the Bengaluru-based firm held cash and bank balances of Rs 39 crore, while its total current assets stood at Rs 100 crore.

To date, the company has raised around $51 million, including its most recent $30 million round led by Venturi Partners with participation from Nippon India, Titan Capital, Fireside Ventures, RPSG Capital Ventures, and others.

The numbers would certainly seem to make the case for the firm to focus harder on the products business, and cut down on the services business which is really not doing much. Nor does it seem likely to, considering the nature of the pet care sector, where a personal visit to a vet will still be favoured over advice on phone, for instance.  The pet care business has attracted a slew of startups and funding in the past three years, and continues to attract entrepreneurs convinced they can offer better quality  and the margins. Supertails own sourcing costs of under 50% would indicate just how good it can get for smaller setups that focus only on a well curated product portfolio. With a strong user base and repeat usage, Supertails is well placed to deliver for its investors, as soon as it can muster the courage to cut out whatever has not performed till date. 

While all that happens, one wonders why the space hasn’t thrown up the ultimate disrupter. A no-frills discount seller for animal food and related stuff, considering the relatively low discounting we see on the known selling platforms right now.