Home furnishing installation startup Wify has picked up Rs 25 crore ($3 million) in pre-Series A round co-led by Mount Judi Ventures and existing investor Capria Ventures. The round also witnessed participation from Blume Founders Fund and other investors.
The Mumbai-based company had previously raised $2 million in its last seed round in July 2022.
The fresh proceeds will be used to penetrate deeper into existing categories with more value-added services, expand into new categories, and accelerate capacity building, software, and technology enhancements, Wify said in a press release.
Launched by Vikram Sharma and Deepanshu Goyal in 2019, Wify bridges the gap between modern home brands and skilled technicians. Its SaaS platform offers streamlined order management, on-site project management, and real-time tracking for brands and consumers.
Wify aims to leverage generative AI for training and onboarding of workmen, on-job assistance, and elevating customer service. With more than 3,000 technicians enlisted on its platform, the startup operates across 100 cities in India and has partnerships with more than 100 leading global and local brands including IKEA, Amazon, Godrej, and Hettich.
Wify competes with Urban Company in the B2C space and in B2B there are a handful of regional players like Mechanic2Home, Easyfix, and others.
