Exclusive: The Good Glamm Group raises $30 Mn in a new round

Content-to-commerce company The Good Glamm Group has raised Rs 245.5 crore (approximately $30 million) in a bridge round from the existing investors via right issue. This is the first major infusion in the Delhi-based company after its Series D round in November 2021.

The board at Good Glamm has passed the special resolution to allot 1,832 preference shares at an issue price of Rs 13,40,000 each to raise Rs 245.5 crore or $30 million, its regulatory filing sourced from RoC shows.

Warburg Pincus led the round with Rs 129 crore while Prosus pumped in Rs 95.73 crore. Bessemer India and Accel Partners also participated with Rs 12.46 crore and Rs 8.31 crore, respectively.

Good Glamm will use these proceeds to meet the working capital requirements and activities of the company, as per the business plan approved by the board and mentioned by the firm in the filings.

The nine-year-old firm gave an offer to other existing shareholders to participate in the ongoing round, a separate filing from January shows. Good Glamm Group is likely to raise more money in this round.

According to the startup data intelligence platform TheKredible, the Good Glamm Group has been valued at around $1.26 billion post this tranche. It was anticipated that the firm’s valuation would go down in the new round but its valuation remained unchanged.

Founded by Darpan Sanghvi, and later joined by Priyanka Gill and Naiyya Saggi, the Good Glamm Group is a content-creator commerce conglomerate that comprises a portfolio of innovative and fast-growing direct-to-consumer beauty and personal care brands, powered by its proprietary digital ecosystem of content and creator assets.

Before this bridge round, L'Occitane International was the largest external stakeholder in the firm with 15.67% followed by Bessemer India, Warburg Pincus, and Prosus with 14.09%, 8.17%, and 7.60% respectively. See TheKredible for the complete shareholding.

While the company is yet to file its financial results for FY23, its top line crossed Rs 250 crore with almost a 5X year-on-year surge in FY22. Its losses also jumped to Rs 273 crore in the same period.