NoBroker launches new business with conversational AI platform CallZen

Proptech unicorn NoBroker has launched conversational artificial intelligence platform CallZen. This is a completely new business line for the Bengaluru-based firm and comes after them already venturing into other verticals such as apartment management software, home services and beauty.

CallZen helps call centre operators and supervising teams searching for valuable insights and call auditing in almost all Indian languages without worrying about the context —  be it calls, chats, or meetings.

CallZen was initially rolled out for NoBroker where it transcribed Hindi, English & combination. They claim it audited 10% of the calls. Now, the platform helps NoBroker in lead generation, fraud detection, and business process management with claims to achieve 100% call audits.

The firm will focus on banking, finance, insurance, healthtech and edtech with a freemium model. For professionals and enterprises, it has started a one month trial model. The pricing structure for enterprises is yet to be finalized, it seems like, as Entrackr could not find any details on their website.

This foray into a whole new business for NoBroker seems like an interesting choice at an opportune time when AI is the buzz all around the industry. With this, NoBroker will enter the competition with conversational automation platforms like Uniphore and Gupshup. While Gupshup turned unicorn in April 2021, John Chambers-backed Uniphore entered the coveted club in February last year.

Tiger Global-backed NoBroker recently said that it will expand to 50 cities in the next three years from its current footprint of six cities. Besides buying and selling properties, it has also entered home services and society management services through NoBrokerHood. As per startup data intelligence platform TheKredible, it has raised $361 million to date and was valued at around $1.01 billion during the last round in November 2021.

Proptechs are one category that have seemingly not thrown money at users to get things going, though NoBroker’s ‘zero brokerage’ model comes close, though it does charge a fee for deals. To that extent, the expansion into an  AI conversational platform is not as wide as one would imagine, considering its technology focused platform and internal use case. At NoBroker’s funding scale, many would argue that one should expect nothing else, with the firm simply seeking to monetise the platform once it perhaps saw the potential, or the competition even for its conversational platform.