Whatfix secures $32 Mn in Series C round led by Sequoia

Digital guidance and engagement platform Whatfix has secured $32 million in a Series C funding round led by Sequoia Capital India. Existing investors: Eight Roads Ventures, US-based sister fund F-Prime Capital, and Cisco Investments also participated.

Based out of San Jose, California, United States, and Bengaluru, the company will use the money for product development and expand into geographies such as Europe and Australia, as per the company's press statement.

The latest investment round for Whatfix has come after around 11 months. Previously, it raised Rs 92 crore led in Series B round led by Eight Road Ventures last year while the six-year-old firm scored $3.6 million in its maiden institutional round.

The brainchild of Khadim Batti and Vara Kumar Namburu, Whatfix is a SaaS product company that helps large enterprises to provide tools that large companies and organizations integrate into their own apps to help guide the workforce in using them more efficiently. Its gamut of offerings syncs up with Salesforce, Oracle CMS, Office365 and MS Dynamics among others.

Its contextual and personalized in-app content claims to drive user productivity and engagement. Whatfix counts  Altron, Bullhorn, GP Strategies, Infosys, Wipro, and Rizing among its major partners of the company.

On the competition front, Whatfix particularly competes with Israeli Unicorn WalkMe and AppCues. WalkMe recently raised $90 million round led by London-based Vitruvian Partners. In December last year, the company claimed to surpass $100 million in annual recurring revenue (ARR) in the second quarter of the last calendar year.