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Digital guidance and engagement platform Whatfix rakes in Rs 92 Cr Series B round


Digital guidance and engagement platform Whatfix has raised Rs 92 crore led in Series B round led by Eight Road Ventures.

The funding round also saw participation from F Prime Capital and Cisco Investments besides existing investors – Stellaris Venture Partners and Helion Venture Partners.

Based out of San Jose, California, and Bengaluru, Whatfix had picked up $3.6 million in its Series A round from the existing investors along with Powerhouse Ventures in April 2017.

The six-year-old startup will use the fresh proceeds to expand into the newer markets and grow its research and development teams in the US and India.

Founded by Khadim Batti and Vara Kumar Namburu, Whatfix is a SaaS venture that helps companies provide intuitive onboarding, and effective training and support. The startup’s contextual and personalised in-app content drives-up user productivity and engagement.

Whatfix’ guides can be easily created and edited by anyone in multiple browsers like Google Chrome and Mozilla Firefox. The multilingual interactive guides and widgets are supported on web browsers and hybrid apps.

The company has roped in Heineken, Myntra, Wipro ManPower Group, Mahindra Comviva among others its clients.

Apart from the aforementioned funding rounds, Whatfix had picked up Rs 5.5 crore seed fund from Helion Venture Partners, Powerhouse Ventures and GSF.

It also counts Freshworks founder and CEO Girish Mathrubootham, Aneesh Reddy of Capillary Technologies and Silicon Valley-based investor Gokul Rajaram as its investors.

Whatfix competes with Israeli Unicorn WalkMe and AppCues. Besides, Oracle also made entry into software engagement space by acquiring Iridize for an undisclosed amount in September last year.

The development was reported by ET.

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