Sunil Lulla

With 3.3 million users, Balaji OTT platform focuses on original Hindi drama to break even

Ekta Kapoor owned Balaji Telefilm’s OTT platform ALTBalaji has 3.3 million users as at the end of Q1 FY19. The platform’s revenue grew from Rs 3.7 crore in Q4 FY18 to Rs 5.8 crore in merely one quarter.