Zulu Club raises $250K in pre-seed round from TDV Partners

Hyperlocal fashion quick-commerce startup Zulu Club has raised $250K in pre-seed funding from early-stage VC firm TDV Partners. 

Currently live in Gurugram, the startup plans to use the capital to expand across Delhi NCR, strengthen its logistics and personalization engine, and deepen retail partnerships. Zulu Club primarily targets millennial and Gen Z shoppers looking for fast, reliable, and convenient fashion delivery.

Launched in 2024, Zulu Club enables users to shop digitally from nearby malls and outlet stores via its app. Shoppers can receive curated Try-at-Home kits with 4–5 items, try them at their convenience, and only pay for what they keep. This helps reduce return rates and increase basket sizes through personalized cross-sells and upsells.

The firm offers a 100-minute delivery and Try-at-Home model designed for urban consumers who want a confident, tactile shopping experience without visiting stores.

Zulu Club combines AI-powered product curation, live personal shopping assistance, and its own logistics network to deliver a frictionless experience. The model addresses common fashion e-commerce challenges like poor fit, low trust, and high return rates, while unlocking value for both consumers and local fashion retailers.

Earlier today, quick commerce fashion platform KNOT also raised $3 million in a Pre-Series A round led by Kae Capital.