Zepto to launch separate app for 10-min cafe service

Quick commerce platform Zepto will launch a separate app for Zepto Cafe, its 10-minute food delivery service, next week, CEO Aadit Palicha announced on December 11.

Zepto Cafe will have its own app, but customers can also order coffee, sandwiches, and more through the main Zepto app.

“We're launching a separate app for Zepto Café next week! The team is shipping an MVP and iterating quickly, so it may not be perfect on Day 1, but it's worth it to launch fast,” Palicha posted on X.

He also added that Zepto Cafe is scaling rapidly, with the firm launching more than 100 Cafes per month and already clocking 30,000 orders per day.

Zepto Cafe, launched in 2022, offers a combination of branded and non-branded food items. This vertical has increased average order values as customers frequently add beverages and snacks to their grocery orders.

Earlier, Zepto stated that Cafe is clocking an annualized revenue run rate of Rs 160 crore and is projected to reach Rs 1,000 crore by 2026.

Zepto recently raised $350 million in a funding round led by Motilal Oswal Private Wealth at a valuation of $5 billion. The firm has raised a total of $1.35 billion in 2024 and $1.85 billion since its inception.

According to a report by Motilal Oswal, Zepto (29%) ranks as the second-largest quick commerce player in terms of market share, following Blinkit (46%). Swiggy Instamart secures the third position with a 25% market share.