WizCommerce raises $8 Mn in Series A round led by Peak XV

WizCommerce, the AI-native sales and ecommerce platform for wholesale distributors, has raised $8 million in Series A funding led by Peak XV Partners (formerly Sequoia India) with participation from Blume Ventures, Z47, and Alpha Wave. 

The fresh capital will support the firm’s U.S. expansion and accelerate the development of its AI-powered sales, commerce, and B2B payments platform.

Founded by Divyaanshu Makkar (ex-Bessemer Venture Partners, ex-EY-Parthenon) and Vikas Garg (ex-Zomato), WizCommerce operates on a SaaS-based subscription and transaction-driven model. Distributors pay for access to its AI-powered tools covering quoting, storefronts, ERP integrations, catalog management, and payments, while the company also earns revenue from transaction facilitation and value-added services. 

This dual model ensures recurring income from subscriptions while aligning growth with customer sales volumes.

Already, the platform claims to process over $100 million in GMV annually, with over 700 sales reps and 300,000 buyers using it across categories like home décor, lighting, and general merchandise. It also plans to scale its AI stack further, expand into adjacent verticals, and strengthen GTM efforts with this fundraise.

WizCommerce is also actively hiring across engineering, AI, product, and GTM roles, with hubs in the U.S. and India.