WiseLife raises Rs 8 Cr led by Rukam Capital in pre-Series A round

WiseLife, a brand for all yoga & home fitness essentials, has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. It was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks including Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. 

Prior to this, the startup had raised $145K in a seed funding round back in Sep. 2024. 

The fresh funds will be utilized for the startup to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability, WiseLife said in a press release.

Founded in 2022 by Prateek Kedia, WiseLife aims  to elevate everyday wellness through thoughtfully designed yoga gear. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points.

According to market research, India's yoga mat market is projected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, while the global market is expected to reach $26.5 billion by 2030.

WiseLife aspires do a lot more experimenting and develop even better products and content for the yoga and fitness enthusiasts. The brand states that it is growing a strong customer base and plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.