Pivot is the only way when current product or service doesn’t work. The case in point is UC Browser. After, facing a quick market share erosion of its browser in the past couple of years, it has pivoted to become TikTok kind of product.
UCWeb’s move to enter short video space is based on the success of TikTok and Bigo Live. UC Browser would focus on 15-45 seconds long video. With Alibaba entering short video fray, space would see fierce competition for more MAU/DAU. (Source)
