Tuco Kids raises $4 Mn led by RTP Global

Tuco Kids, a Bengaluru-based personal care brand for children, has raised $4 million in fresh funding led by RTP Global, with participation from Fireside Ventures, Whiteboard Capital, and MG Investments.

Earlier in September last year, Tuco Kids had raised $2 million from Fireside Ventures, Whiteboard Capital, MG Investments, and angel investors. 

The proceeds will be used to increase brand awareness, expand offline stores, and build a new category in children’s personal care.

Founded in 2023 by Aishvarya Murali, Tuco Kids makes products for children between 3 and 13 years. Its range includes skincare, haircare, sunscreen, face wash, body wash, and natural makeup. All formulations are developed in-house.

In February this year, Tuco had announced the appointment of former  Flipkart VP Chanakya Gupta as co-founder.

Its products are sold through the company’s website, marketplaces like Amazon, Flipkart, Nykaa, FirstCry, and also on quick commerce apps.