Truth & Hair raises Rs 2.5 Cr from Varun Alagh on Shark Tank India

Truth & Hair has raised Rs 2.5 crore from Varun Alagh after appearing on Shark Tank India. 

The proceeds will be deployed towards product innovation, marketing, and strengthening retail and digital distribution. The brand also plans to invest in consumer education around hair texture diversity and scalp health.

Founded by Saumya Alagh and Shailesh Singh, Truth & Hair operates in the hair beauty and styling segment, with a focus on hair makeup, styling products, and scalp-first care. The brand positions itself beyond traditional hair care categories such as shampoos and conditioners.

Truth & Hair offers products including root touch-up hair mascara, flyaway wands, curly hair stylers, and texture-specific cleansing and conditioning ranges. The company focuses on developing products tailored to different hair textures such as straight, wavy, and curly hair.

Truth & Hair plans to expand its portfolio in hair makeup and styling, deepen its science-led formulations, and build an omnichannel presence across India as it scales its operations following the Shark Tank India appearance.