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Trupeer, the AI video platform, has raised $3 million in a seed funding round led by RTP Global, along with participation from Salesforce Ventures and a consortium of over 20 CIO and CTO angel investors.
The proceeds will be used to support its aim of reinventing how teams create product videos, tutorials, and walkthroughs, Trupeer said in a press release.
Co-founded in 2023 by Shivali Goyal and Pritish Gupta, Trupeer eliminates the hassles of hours of editing, painful handoffs, and bloated video tools. With a single raw screen recording, its AI engine can now produce a clean, professional video in seconds, complete with AI voiceovers, avatars, highlights, and translations in over 30 languages.
Trupeer’s multi-modal AI pipeline removes filler words, generates studio-quality voiceovers, adds intelligent zooms and subtitles, tracks cursor actions, and inserts a humanlike AI avatar for more engaging delivery. Alongside the video, it automatically generates step-by-step documentation with screenshots and summaries, giving users everything they need to explain a product clearly, instantly, and at scale.
The Bengaluru-based startup creates multiple versions of a single video, tailored by audience, language, or tone, and lets teams share them instantly through public links or embedded formats. Once something is recorded, it’s already usable.
“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production,” said Shivali Goyal, CEO and co-founder of Trupeer. “We built Trupeer so anyone—from IT leads to customer success reps—can turn a quick demo into a polished video that’s useful, searchable, and scalable.”
Trupeer plans to expand beyond screen recordings. It is building new ways to generate video from documents, personalize content at scale, and integrate natively with the tools where teams already work, from CRMs to learning platforms. The platform claims that it is used by 10,000 teams globally across customer success, L&D, IT, sales, and product functions.
It competes with the other players in this space such as Loom, Arcade, Guidde, and Scribe.