Travel brand WanderOn bags Rs 54 Cr in Series A from DSG and CAAF

Experiential travel brand WanderOn has raised Rs 54 crore in Series A funding round co- led by DSG Consumer Partners and CAAF.

The fresh funds will be utilized to build more immersive and accessible travel experiences, expand  destination portfolio, strengthen high-demand categories such as adventure, sports-led and wellness travel, and invest further in technology to enhance the entire traveller journey, WanderOn said in a press release.

Co-founded in 2017 by Chirag Jain, Ravi Khokher, Madhusudan Jaju, and Govind Gaur, WanderOn is a travel-tech company that offers community-focused, curated group travel experiences (road trips, treks, custom tours) for millennials and Gen Z in India and abroad, emphasizing unique offbeat destinations and hassle-free, budget-friendly trips with strong social media presence. The platform focuses on creating memorable travel communities for young adults. 

The Gurugram-based company aims to reach travellers across the country, offering a seamless, intuitive end-to-end journey. Operating on a direct-to-consumer (D2C) model, the platform specializes in experiential group travel packages, leveraging digital storytelling, influencer collaborations, and organic marketing to attract adventure enthusiasts. Its revenue model is driven by pre-booked travel packages, add-on experiences, and exclusive brand partnerships.

WanderOn claims that it has taken over 1 lakh travellers across more than 40 domestic and international destinations, with a strong share driven by repeat customers. It has scaled to over a Rs 100 crore business on a bootstrapped model, while doubling year-on-year in the post-Covid period.

It may directly or indirectly compete with the other notable players in this space such as Thrillophilia, TravelTriangle,Tripoto and Holidify.