The Good Glamm Group completes 100% acquisition of The Moms Co

Content-to-commerce platform The Good Glamm Group has announced the completion of a 100% acquisition of The Moms Co. 

This comes on the heels of the Group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.

In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100% acquisition.

Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group's central teams. 

Since the acquisition, The Moms Co. claims to have seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.

The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.

Good Glamm Group became a unicorn in 2021 with a $250 million funding round. The company plans to go public by Diwali 2025.