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Supply6, a direct-to-consumer nutrition brand focused on filling daily nutrient gaps, has raised $1.1 million (Rs 9.1 crore) in a seed round led by Zeropearl VC, with participation from entrepreneurs including Kunal Shah, Ashutosh Valani and Priyank Shah (Co-founders, Renee Cosmetics), and Yogesh Kabra (Founder, XYXX).
The fresh funds will be used to expand the product pipeline, conduct clinical studies, launch new formats, and scale selectively in GCC and English-speaking markets. Supply6 also plans to strengthen leadership roles across growth, strategy, and product.
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 develops science-backed products built on the six fundamentals of balanced nutrition—protein, carbs, fats, fibre, vitamins, and minerals.
Its flagship Supply6 360 sachet combines over 63 nutrients, probiotics, and plant-based superfoods to address hidden deficiencies common in Indian diets. The company recently launched Supply6 Salts, a zero-sugar hydration mix.
Supply6 sells its nutrition solutions directly to consumers through its website, leading marketplaces like Amazon and Flipkart, and quick-commerce platforms such as Blinkit, Zepto, and Instamart.
With over 2 lakh customers and ex-cricketer AB de Villiers as brand ambassador, the firm is building a strong repeat-purchase base (45%) while expanding reach into preventive health markets abroad.
The startup has previously raised Rs 10 crore in funding and received a Rs 25 lakh grant from the Karnataka government.