Spiritual lifestyle brand Divine Hindu raises seed round

Spiritual lifestyle brand Divine Hindu has raised Rs 1.56 crore in a seed funding round from BeyondSeed, D2C Insider Super Angels, and Signal Ventures. 

The proceeds will be utilized for brand growth in India and overseas, offer more spiritual products, and build an online community around Hindu traditions, Divine Hindu said in a press release.

Co-founded by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers certified devotional and spiritual products, including Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewellery, gemstones, and religious books. Each item is selected to honor ritual purity, support traditional artisans, and provide beautifully made spiritual products that people can trust.

Divine Hindu aims to expand all over India through e-commerce platforms such as Amazon, Flipkart,Myntra, Blinkit, Zepto & Instamart. The brand also plans to start selling products internationally, initially through Amazon Global, to places like the US, UK, UAE, and Canada. It is also preparing new product launches such as curated puja kits and Spiritual wearables.