Spike AI raises $1.9 Mn in pre-seed round led by Sorin Investment

Spike AI, a startup developing the first autonomous marketing intelligence system, has raised $1.9 million in a pre-seed funding round led by Sorin Investments, co-founded by Sanjay Nayar and Angad Banga. 

Co-investors include Bay Area-based Principal Venture Partners, GSI, and other strategic backers.

Spike AI plans to accelerate MAGI’s rollout as a default operating system for marketing, targeting businesses seeking a data-driven alternative to fragmented tool stacks.

Founded in 2024 by Deepesh Kumar and Shrestha Pratik, Spike AI replaces fragmented marketing tools and manual guesswork with its MAGI platform, an autonomous, self-driving growth engine. 

The platform’s adaptive, explainable AI aims to reimagine marketing orchestration much like Salesforce transformed CRM.

MAGI continuously analyzes marketing channels, identifies bottlenecks, and deploys real-time improvements across websites, paid media, SEO, email, and influencer campaigns.