Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round.

Earlier in May last year, raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. Before that, it raised an undisclosed seed round in 2023. 

The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years.

Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives.

Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches.

Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.