Snack brand Let’s Try raises $2.5 Mn led by SWC Global

Snack brand Let’s Try has raised $2.5 million in its latest funding round led by Singapore-based SWC Global. The existing investors are Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt Lifestyle founder Aman Gupta.

Prior to this, the company had secured $1.56 million from its existing investors.

The proceeds will be channeled towards expanding distribution across Tier 1, 2, and 3 cities, strengthening its supply chain and backend operations, launching a diverse range of health-forward snacking options, and investing in digital and offline brand-building initiatives, Let’s Try said in a press release.

Launched in 2021 by Nitin Kalra, Let’s Try aims to make delicious, high-quality snacks accessible to every Indian household. The brand offers a wide range of premium yet affordable snacks, including namkeens, wafers, cookies, cakes, and sweets, all made with top-quality ingredients. It was also featured on Shark Tank India.

According to the Delhi-based company, it plans to introduce several new SKUs in modern trade and regional formats to appeal to a wider consumer base while deepening its presence across e-commerce platforms and D2C channels.

As per market research, the snack market is estimated at Rs 50,000 crore, growing annually at 12%.

In three years, Let’s Try claims that it has scaled its revenue from Rs 1 crore to Rs 120 crore in ARR and has set a target of crossing Rs 1,000 crore in revenue by 2028.