Sharpsell.ai raises Rs 30 Cr in Series A led by Equentis Angel Fund

Sharpsell.ai, a SaaS-based sales playbook automation platform, has raised Rs 30 crore ($ million) in a Series A round, with Rs 10 crore coming from Equentis Angel Fund.

The funds will be used to enhance product capabilities, expand within existing verticals like BFSI and pharma, and drive international expansion across Southeast Asia and MENA.

Founded in 2022, Sharpsell.ai provides AI-led sales enablement tools used by lakhs of field sales representatives across more than 30 Indian companies, including LIC, Axis Bank, IDFC First Bank, SBI Life, Mahindra, and Whirlpool. 

The platform offers ready-to-use sales pitches, dynamic personalized content, and contextual coaching tools to improve frontline sales performance.

Sharpsell.ai competes with the likes of Pitchlane, Showell, and Allego in the global sales enablement segment.