Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings

Oral wellness brand Salt Oral Care has picked up $1 million in pre-Series A funding round from Lotus Holdings (Lotus Herbals Family Office). The investment will be executed in two tranches, with the company’s average post-money valuation across the round pegged at Rs 46 crore ($5.3 million).

The Mumbai based company had previously raised $358K from Saurashtra Capital and others.

The proceeds will be allocated towards new product innovation, research & development, branding and marketing initiatives, and team expansion, Salt Oral Care said in a press release.

Co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is a homegrown Indian oral care brand that  focuses on providing science-backed oral care products for all, with a commitment to sustainability and eco-friendly practices. It aims  to create oral care products that are both effective and mindful of the environment. The brand strives to blend sustainability with a luxurious experience, offering products with reusable and recyclable containers. 

Salt Oral Care emphasizes the use of scientific research and rigorous testing in their product development. It  prioritizes sustainable practices, including eco-friendly packaging and reducing their environmental impact.

Salt says that its  portfolio including toothpaste and mouthwash has seen a surge in repeat purchases, driven by the brand’s positioning, minimalist aesthetic, and clinically backed performance.

The brand plans to expand its footprint across India and international markets. It claims to have recorded a 448% growth over the last financial year.