Refrens launches AI accounting agent FREYA

Bengaluru-based ERP and accounting platform Refrens has announced the launch of FREYA, an AI-powered accounting agent designed to deliver real-time financial insights and decision support for SMEs. 

The AI agent is built to replace delayed reporting cycles by offering instant, natural language-based access to business-critical data. Business owners can now make CFO-level decisions directly from their mobile devices. 

“The traditional approach of waiting days for financial updates is outdated. With FREYA, we are enabling founders and teams to take action in seconds, not days,” said Naman Sarawagi, CEO of Refrens.

Refrens plans to integrate FREYA into its sales CRM and make it compatible with third-party platforms, positioning it as a cross-functional AI agent.

The platform currently supports over 1.5 lakh businesses across more than 170 countries. With backing from prominent investors including Anupam Mittal (Shaadi.com), Vijay Shekhar Sharma (Paytm), and Kunal Shah (CRED), Refrens is focused on scaling AI-driven tools that enable smarter business operations for SMEs.