PRISM rolls out CheckIn, uniting OYO’s hospitality brands under premium value collection

PRISM, the parent company of OYO, has launched CheckIn, a new premium value hotel collection bringing together well-known hospitality brands including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. 

With over 1,300 hotels across India, CheckIn claims to become the country’s largest premium value hotel chain.

Each property under the CheckIn Collection will be professionally managed by dedicated teams and partner management companies to ensure consistency, reliability, and guest satisfaction. The brand promises a standard experience across all hotels, trained staff, wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment beyond free Wi-Fi. 

Within the portfolio, Townhouse Hotels serve as the entry tier, while Sunday Hotels represent the premium end of the collection.

Founded in 2012 by Ritesh Agarwal, PRISM started as a budget travel-tech company but has since expanded into premium hotels, vacation homes, co-living, and global hospitality solutions, serving over 100 million customers across 35 countries.

PRISM will operate at scale like OYO but with an upgraded service promise, targeting India’s growing middle-class and aspirational travel segment.

“CheckIn is our commitment to elevate premium value stays in India,” said Ritesh Agarwal, founder & Group CEO of PRISM. “Just as OYO transformed the budget segment, CheckIn will set a new benchmark by combining scale, service, and thoughtful design.”