PRISM announces top-level reshuffle to boost international growth

PRISM, the parent company of OYO, has announced a leadership realignment aimed at strengthening its global operations and expanding across key markets.

Ankit Tandon, currently CEO of OYO Vacation Homes, has been promoted to Chief Operating Officer of PRISM and CEO, Europe. In his expanded role, he will oversee PRISM’s global business performance, including brands such as Belvilla, DanCenter, and Sunday Hotels. Tandon will also manage operations across Europe, the UK, and the US, which includes G6 Hospitality, the parent company of Motel 6 and Studio 6. He will continue to lead the Vacation Homes business, including CheckMyGuest in France and MadeComfy in Australia.

Varun Jain, earlier COO for India, has been appointed COO for Asia. His expanded mandate covers India and the SEAME region (Southeast Asia and the Middle East). He will also oversee Traum Ferienwohnungen in Germany. Within India, Innov8 and Weddingz will report to him, supported by Pankhuri Sakhuja and Nitin Gupta.

Shreerang Godbole will continue as Chief Service Officer, leading customer experience and operations across PRISM businesses. He will also manage operations for DanCenter and MadeComfy.

Shirish Damani has been appointed COO for Europe Homes & Hotels. He will work closely with Ankit Tandon to drive supply, revenue, and margins across key European brands, while continuing to lead global M&A efforts.

Meanwhile, Gautam Swaroop, who led PRISM International and Traum Ferienwohnungen, is exiting to pursue new technology-led ventures but will continue to advise the company.

The leadership changes come soon after the rebranding of OYO’s parent company as PRISM.

PRISM operates OYO and a portfolio of hospitality and living brands across 35 countries, serving over 100 million customers globally. According to the company’s annual report for FY25, OYO recorded a profit after tax (PAT) of over Rs 200 crore in Q1 FY26, a sharp rise from Rs 87 crore in the same quarter last year.