PlaySuper raises $1 Mn in seed round led by Singapore-based Chimera

PlaySuper, a gaming commerce platform embedding real-world rewards into mobile games, has raised $1 million in seed funding led by Singapore-based gaming VC Chimera. The round also saw participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Managing Director at Meta APAC Emerging Markets.

The proceeds will be used to strengthen product development, scale brand partnerships, and expand operations across India and Southeast Asia.

Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper works on a rewards-as-a-service model. It partners with gaming studios by offering a plug-and-play SDK that allows them to integrate branded rewards into gameplay. 

Brands pay PlaySuper for user engagement and conversions, while studios benefit from higher retention and monetization without disrupting user experience. This creates a win-win loop between gamers, studios, and consumer brands.

“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real,” said Abhir Das, co-founder & CBO.

While traditional in-game ads often disrupt gameplay and cash-based rewards face regulatory hurdles, PlaySuper introduces a new model, branded, non-monetary rewards such as gift cards and consumer products embedded directly into gaming experiences.

The company claims to have already crossed $350,000 in monthly GMV, with early partners reporting significant boosts in user retention and monetization.