Phot.AI raises $2.7 Mn to automate e-commerce creative design

Phot.AI, an AI-driven creative automation platform, has secured $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund and AC Ventures.

The round also saw participation from over 50 angel investors, including Sahil Goel and Akshay Gulati (Shiprocket), Aakash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), Prabhkiran Singh (Bewakoof), Puneet Gupta & Anmol Jain (Astrotalk), Sandeep Agarwal (Droom), Vishesh Khurana & Raj Snehil (Tribe Capital), and Pawan Gupta (Fashinza).

The funds will be used to expand the team, invest in R&D, and launch the much-awaited copilot, the company said in a press release.

Phot.AI was co-founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, who previously built AppyHigh, an app publishing studio with over 700 million downloads and more than 100 seed investments in promising startups.

Phot.AI automates creative design and marketplace listings for e-commerce, brands, and retail. Its AI agents continuously learn which designs perform best for different product categories and marketplaces.

E-commerce brands today face growing visual demands, requiring frequent updates for product listings, ads, and social media. Phot.AI’s automation solution cuts manual effort and costs by up to 80%, speeding up brands' go-to-market strategies. It also enables A/B testing of creatives, boosting conversions by 40% while ensuring visuals comply with the formatting and guidelines of marketplaces like Amazon and ad platforms like Google.

Phot.AI has already launched a core engine to build AI Agents, including more than 25 advanced photo editing tools and a design studio with an integrated App Store. The platform supports product photography, image enhancement, and batch processing using Generative AI.

With over 3 million sign-ups pre-launch, Phot.AI has shown strong traction in AI-driven e-commerce design automation. Over 25 businesses use its photo editing APIs to streamline workflows and boost conversions.