Personal finance startup Finanjo raises Rs 1.5 Cr pre-seed funding led by AJVC

Jaipur-based personal finance startup Finanjo has raised Rs 1.5 crore in a pre-seed funding round fully backed by early-stage venture fund AJVC, led by Aviral Bhatnagar.

The capital will be used for product development, including strengthening Finanjo’s AI assistant Jo, improving decision intelligence, and expanding goal-based and credit optimisation features. It will also be deployed to enhance Account Aggregator infrastructure, hire across product, engineering, and content teams, scale user acquisition through partnerships and community-led channels, and build regulatory and compliance readiness for future financial product integrations.

Founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, Finanjo is a behaviour-first personal finance platform focused on young Indian users. The founders are also co-founders of Backstage with Millionaires, a YouTube channel covering Indian startups and entrepreneurship.

Finanjo uses India’s Account Aggregator framework and AI to provide users with a consolidated, real-time view of their savings, spending, investments, and liabilities, and offers data-backed financial guidance through its platform.

The startup has onboarded over 5,000 users within weeks of its beta launch, with around 500 daily active users, and reports more than Rs 25 crore in connected savings on the platform. It has generated early revenue through fixed deposit and mutual fund referral commissions.

Finanjo is the latest addition to the portfolio of Aviral Bhatnagar-led AJVC, which has been actively backing early-stage startups. The fund’s investments span companies such as Mindcase, Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri.