Performance nutrition brand Neulife raises $1 Mn in seed round

Neulife, a Mumbai-based performance nutrition company, has raised $1 million in seed funding co-led by Subhkam Ventures and Singularity Ventures, with participation from Sunicon Ventures, Cosma Ventures, and select HNIs. 

This is the company’s first external funding round since its founding.

The proceeds will be used to develop new products, expand clinical research and trials, and scale the company’s protein product portfolio. Neulife also plans to use part of the capital to accelerate its global expansion and strengthen R&D capabilities.

Founded in 2014 by Samit Gupta, Neulife operates as an R&D-led performance nutrition brand. It launched its D2C business in 2022 and focuses on developing scientifically validated, metabolically efficient proteins using its patented Ketofuel MCT technology.

Neulife’s core products include Pro Standard Whey, launched in 2023, and Super Isolate, launched in 2024. Both products are designed to offer over 30% higher protein absorption and efficiency compared to conventional whey or plant proteins. Its R&D unit has filed five patents, with two granted and three pending.

Neulife aims to capture around 15% market share in India’s premium protein segment by 2028. It is also planning to raise an additional $3 million by 2026-end to support expansion and new product development.

Neulife’s products are available across its website and key online marketplaces, targeting professional athletes and fitness consumers seeking science-based performance nutrition.