ONYA raises pre-seed round led by Zeropearl VC

Lab-grown diamond jewellery brand ONYA has raised Rs 5.5 crore in a pre-seed funding round led by Zeropearl VC along with participation from angel investors including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal, Amal Mishra, and Alkendra Pratap Singh.

The fresh capital will be used to accelerate its offline retail expansion across major Indian cities, ONYA said in a press release.

Co-founded in 2024 by Himani Yadav and Gaurav Choudhary, ONYA operates as a retailer of lab-grown diamond jewelry that aims to make sustainable, high-quality diamond jewelry accessible and to promote "everyday elegance" with its contemporary designs. The brand focuses on lab-grown diamonds, offering customization and a knowledge hub, and is positioned as a modern, conscious luxury brand. 

According to the Bengaluru-based startup, it is committed to redefining value in fine jewellery by providing higher brilliance at approximately 20% of the cost of natural diamonds, backed by a Lifetime Exchange and Buyback promise.

“ONYA didn’t begin as a business idea — it began with a personal moment. My engagement ring was a lab-grown diamond long before the category became mainstream, and that experience made me realize how many people felt priced out of meaningful jewellery,” said Himani Yadav, co-founder of ONYA.

Within 11 months, ONYA claims to have expanded to four profitable high-street stores in Bengaluru, achieving a monthly revenue run rate of Rs 2 crore. It  plans to expand its product lines, open more customer-first experience stores, and deepen its connection with India’s growing base of conscious luxury consumers.