Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures

Nutrition brand Ace Blend has raised $3.3 million in pre-Series A funding round led by  consumer-focused venture capital firm Fireside Ventures. 

Co-founded in 2018 by Shivam Hingorani and Saif Mekhri, Ace Blend weeds out the problems of products with low efficacy and unsubstantiated claims. According to Ace Blend, it has been revamping India's supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. 

"We're not here to sell hope in a bottle," said Shivam. "Our mission is to deliver real results. With Fireside's backing and the best global R&D muscle behind us, we're ready to scale and show the country what real nutrition looks like.” 

The Mumbai-based company focuses on developing natural health products designed to enhance daily living. Its  product line includes protein powders, functional drinks, and other supplements, with a focus on using high-quality, globally sourced ingredients.

According to Ace Blend, its revenue has surged from Rs 1.9 crore to a projected Rs 55 crore in just three years.

Fireside Ventures has backed companies like MamaEarth, BoAT, and more than 40 brands in its portfolio across different consumer domains.