Non-drinking water filtration brand WaterScience secures funding from Velocity

Non-drinking water filtration brand WaterScience has secured Rs 1.4 crore in funding from Velocity, a growth capital platform backed by Peter Thiel’s Valar Ventures.

The fresh funds will be used to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories, WaterScience said in a press release.

Co-founded in 2014 by Sudeep Nadukkandy, Pavithra Rao, and Mohammed Iqbal, WaterScience addresses critical water quality issues that affect over 95% of household water use beyond drinking. The company offers more than 40 products across categories including shower & tap filters, appliance filters, kitchen filters, water softeners, and whole-house filtration systems for hard water, chlorine & other contaminants.

Commenting on the announcement, Pavithra Rao, Co-Founder, WaterScience, said, “This funding is a strong validation of our mission to make water safer and healthier for every Indian home. With Velocity’s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached 2 million homes, we are excited to add another 1 million this year.”

Currently, WaterScience claims that its products are present in over 2 million Indian homes, and the company is aiming to add 1 million more homes in FY25-26. It also claims to have a 70% year-on-year growth and strong presence across marketplaces like Amazon, Flipkart, Shopify, and more than 1,000 offline retailers.

Backed by Peter Thiel's Valar Ventures, Velocity has partnered with more than 4,000 D2C and digital-first brands, disbursing over Rs 1,100 crore in funding. Beyond capital, the company offers a comprehensive suite of products Shipfast for AI-driven shipping and logistics.  Some of the leading D2C brands Velocity has supported include Soulflower, Rynox Gears, NasherMiles, Hammer, Zlade, The Bear House, Off Duty, and Chumbak.