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New Delhi-based Nitro Commerce, an AI-powered growth platform for India’s digital consumer economy, has raised $5 million in a full-equity Series A funding round. The round was led by Cornerstone Ventures, with participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital.
Nitro Commerce plans to deploy the fresh capital toward platform-led growth, team expansion, strengthening AI and agentic capabilities, and scaling its international footprint.
Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce is building an AI-led growth operating layer for consumer brands across D2C, quick commerce, marketplaces, and retail.
The company said the funding comes amid strong traction, with its revenue growing 10x year-on-year, reaching $5 million ARR within 12 months, and targeting $10 million ARR over the next six months.
Nitro aims to address rising customer acquisition costs and fragmented attribution in India’s rapidly expanding consumer economy by unifying identity, intent, engagement, and attribution into a single growth layer. Its platform includes NitroX, a commerce identity network that converts anonymous users into identifiable customers; Nitro Ads, an intent-led alternative advertising platform activating audiences beyond traditional ad ecosystems; and Nitro Pulse, an AI-driven sales and engagement engine focused on improving conversions and recovering demand.
The platform is currently used by more than 2,500 brands, including Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, Blue Tokai, VIP Industries, and Neeman’s.
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