Nazara’s NODWIN expands portfolio with acquisition of Trinity Gaming

Nazara Technologies backed NODWIN Gaming has  acquired a gaming agency Trinity Gaming  in a deal valued at Rs 24 crore ($2.8 million). 

This acquisition will see Trinity Gaming become a fully owned subsidiary of NODWIN Gaming, marking a significant step in expanding its reach and capabilities within the Indian gaming and content ecosystem. 

The acquisition of 100% of the share capital of Trinity will be a combination of secondary sale and stock swap of NODWIN Gaming shares for a total consideration of up to Rs 24 crore. The consideration would be payable partly by way of cash consideration up to Rs 4.8 crore and balance Rs 19.2 crore by way of swap of equity shares of Nodwin Gaming. As part of this transaction, the founders would become shareholders of NODWIN Gaming and continue to lead the business going forward. 

Co-founded in 2019 by  Abhishek Aggarwal and Shivam Rao, Trinity Gaming aims to empower India’s gaming influencer ecosystem. The platform is a Creator Service Provider (CSP) for Meta and the only Gaming MCN (Multi-channel Network) for YouTube in Gaming in India, managing over 1,000 creators from across the country, with prominent partnerships with global brands such as Samsung, Realme, iQOO, and Krafton. 

NODWIN Gaming says that Trinity’s expertise in content creation, digital marketing, and agency activations makes it a valuable addition to its portfolio, enhancing its ability to forge impactful partnerships with gaming creators and brands. 

NODWIN Gaming will expand the portfolio of Trinity to other emerging markets such as Africa, SE Asia, Central Asia and Middle East across existing businesses and verticals of it. NODWIN  will also merge its Unpaused Talent business with Trinity and have the founders of Trinity to lead it.