Myntra appoints former Instacart executive Pramod Adiddam as CTO

Flipkart-owned fashion ecommerce platform Myntra has appointed Pramod Adiddam as its chief technology officer (CTO), strengthening its senior leadership as the company scales its platform and expands into quick commerce.

According to Myntra, Adiddam will oversee its overall technology strategy, including platform innovation, long-term scalability, and engineering capabilities to support the company’s growth. He will report to Myntra chief executive officer Nandita Sinha.

The development comes nearly a year after Myntra’s former chief technology and product officer, Raghu Krishnananda, stepped down in April 2025 after a five-year stint.

Adiddam brings over two decades of experience in building and operating large consumer-facing platforms. He has previously held senior engineering leadership roles at Google and Instacart, where he led global teams across platform development, marketplace expansion, and product innovation. His experience includes architecting large-scale commerce systems and scaling multi-billion-dollar marketplace engines.

Adiddam said that Myntra has built a strong technology platform with a focus on rigour, scale, and customer orientation, and that his focus would be on deepening the company’s overall tech capabilities to support long-term growth.

The CTO appointment marks Myntra’s second senior leadership hire this year. Last month, the company appointed Ritesh Mishra as senior vice-president and head of category and revenue.

Myntra crossed the Rs 6,000 crore revenue mark in the fiscal year ending March 2025, while its profit after tax (PAT) surged 18 times during the same period. The company’s revenue from operations grew by 18% to Rs 6,042.7 crore in FY25 from Rs 5,121.8 crore in FY24.