Mithila Foods raises Rs 1.5 Cr in seed round from Aviral Bhatnagar’s AJVC

Mithila Foods, an FMCG company working on Bihar-based food products, has secured Rs 1.5 crore in seed funding from AJVC, an investment firm founded by Aviral Bhatnagar.

The maiden funding will be used to expand distribution, strengthen the supply chain, and introduce new product categories rooted in Bihar’s culinary heritage, the company said in a press release.  

Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods focuses on staples such as sattu, roasted chana, makhana, and katarni chuda for consumers in Bihar and urban markets.

In less than five months, Mithila Foods claims to have scaled rapidly, crossing Rs 3 crore in annualised revenue, launching over 20 SKUs, and serving more than 25,000 customers across 4,000 pin codes. 

According to the company, starting from a warehouse in Dumka, the brand has expanded its presence across the country, serving both migrant communities and urban buyers. Its distribution includes e-commerce platforms such as Amazon and Flipkart, along with offline retail in tier I and tier II cities.

AJVC follows a standard investment strategy of providing Rs 1.5 crore in funding for a 9% equity stake in startups. So far, the firm has invested in nine pre-seed stage startups across sectors including AI, B2B, consumer brands, and consumer technology. Notably, some of these startups are based in regions like Assam and Jharkhand.

In March, Aviral Bhatnagar’s A Junior VC (AJVC) closed its first Rs 100 crore fund, aimed at supporting startups in the pre-seed stage in India.