Microdrama platform MiniPix raises Rs 2.4 Cr led by PedalStart

Bengaluru-based MiniPix, a mobile-first entertainment platform focused on short-form regional micro-dramas for Bharat audiences, has raised Rs 2.4 crore in a pre-seed funding round led by startup accelerator PedalStart. The round also saw participation from Venture Catalysts and angel investors Sandip Gupta and Rajdip Gupta, founders of Route Mobile, through SanRaj Family Ventures Pvt. Ltd.

The funds will be used to strengthen product-market fit, scale high-quality regional content creation, and build a core execution-focused team.

Founded in June 2025, MiniPix is building a premium platform centred on short, vertical micro-dramas designed for audiences in tier-II and tier-III India. The startup operates in the fast-growing short-form digital entertainment space. 

According to Redseer Strategy Consultants, India’s micro-drama and interactive content formats are expected to grow at a 50–70% CAGR, driven by rising smartphone penetration, low data costs, and increasing preference for regional-language content.

Within six months of launch, the platform has crossed 100,000 app downloads, onboarded over 20,000 paying subscribers, and recorded more than 3 million episode views, translating into over 35,000 hours of content streamed. 

According to the company, it has achieved an annual recurring revenue of over Rs 3 crore.

Currently focused on Bhojpuri micro-dramas, MiniPix plans to expand into five additional regional languages over the next two years. The company is also exploring selective use of AI-led tools to improve efficiency across content production and platform operations, while targeting ₹6 crore in annual recurring revenue by March 2026 as part of its growth roadmap.