Luxury watch retailer Art of Time raises Rs 175 Cr in fresh round

Art of Time, India’s leading omnichannel luxury watch retailer, has raised Rs 175 crore in a fresh funding round from CaratLane founder Mithun Sacheti, Jaipur Gems CEO Siddhartha Sacheti, Freshworks founder Girish Mathrubootham, and Plutus Wealth Management. 

The round includes 70% primary and 30% secondary sale, bringing the company’s total funding to Rs 200 crore since inception.

The funds will be used to expand retail presence, add new product categories, invest in technology and inventory, and strengthen its team. Currently, 85% of sales come from physical stores, but Art of Time plans to double online sales from 15% to 30% within two years.

Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, Art of Time partners with 20 global luxury brands including Cartier, Montblanc, Piaget, and Jaeger-LeCoultre. 

With 14 boutiques across Mumbai, Bengaluru, Chennai, and other metros, the company is now gearing up for three new stores this year, including its debut in Hyderabad, a new multi-brand concept ‘Circa’ in Noida, and a mono-brand boutique in Ahmedabad.

The company is also expanding into the “bridge-to-luxury” segment with Circa, targeting consumers earning between Rs 50,000 and Rs 4 lakh monthly, broadening its customer base beyond its traditional high-income clientele.