LetsVenture rebrands as LVX and expands into growth-stage investment

Bengaluru-based venture capital firm LetsVenture has rebranded itself as LVX as it expands into growth-stage investing, marking a strategic evolution from its early-stage roots. 

With this transition, the firm aims to create a comprehensive investment platform that spans the entire startup lifecycle supporting companies from their seed stages to later growth rounds, while also offering investor education and alternative financing solutions.

Under the LVX brand, the firm will now operate through three core verticals. LVX Start will continue to focus on early-stage startups, channeling angel investments through its angel AIF. LVX Grow will target growth-stage companies by providing capital from venture funds, family offices, and high-net-worth individuals. 

Meanwhile, LVX School will serve as an open-source learning platform aimed at educating both investors and founders on key areas such as fundraising, capital structuring, and long-term growth strategies.

This rebranding follows LVX’s previous foray into debt financing with the launch of LV Debt, a dedicated marketplace to educate founders and provide structured debt solutions. 

The Shanti Mohan and Sanjay Jha-led firm claims to have built a strong ecosystem with over 900 portfolio companies and 14,000 investors. Its investors include marquee names like Accel, Chiratae Ventures, Ratan Tata, Mohandas Pai, and Anupam Mittal. Notable startups backed by the firm include Stockgro, Kenko, Giva, Fasal, Yulu, and FarMart.

In 2022, Mohan also launched a micro-VC fund Propell, which focuses on investing in 30 early-stage companies in e-commerce, fintech, SaaS, and D2C sectors.