Lenskart invests in deep-tech XR startup Ajna Lens

Lenskart has announced a strategic investment in Ajna Lens, a Mumbai-based deep-tech company building AI-powered XR glasses. The startup won the CES Innovation Award in 2023 for industry’s most advanced mixed reality headset - AjnaXR.

According to Lenskart, the partnership represents a step forward in the development of AI-powered Smart Glasses. It plans to leverage its expertise in frame design and engineering, combined with its technology-first approach, to create smart glasses that are accessible to all and cater better to consumer lifestyle needs. 

Lenskart states that it has an omnichannel presence in 14 countries allowing it to leverage customer insights to drive its product development and innovation strategy.

Commenting on the announcement, Peyush Bansal, Co-Founder & CEO said, “We have been leveraging technology to create distinctive and meaningful eyewear experiences for our customers. This investment marks the next chapter in our smart glass journey, which began with the launch of Phonic, our audio glasses, in December 2024. As the Smart Glasses category scales rapidly, our partnership with Ajna Lens strategically positions us to accelerate product innovation in this space.”

Founded in 2014, Ajna Lens is a deep-tech startup developing immersive technologies powered by spatial computing, AI vision, and a XR stack. The company focuses on augmenting human intelligence through immersive technology, serving sectors like defense, education, and enterprise. It aims to bridge the gap between the physical and digital worlds, offering intuitive and effective ways to interact with digital content.