Lab-grown diamond jewellery startup Ethera raises Rs 25 Cr from BlueStone

Lab-grown diamond startup Ethera has raised Rs 25 crore (about $2.75 million) from BlueStone, which has doubled its investment in the company to support its next phase of growth and retail expansion.

According to the company, the fresh capital will be primarily used to expand its offline retail footprint, with several new store launches planned in the coming weeks. 

It also plans to invest in strengthening its in-house design capabilities, technology systems, and brand building to support long-term omnichannel growth.

Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera operates in the lab-grown diamond jewellery segment and follows an omnichannel model. The brand currently runs five retail stores across Bengaluru and New Delhi, along with a digital presence serving customers across India.

Ethera offers jewellery made using IGI-certified lab-grown diamonds and BIS-hallmarked gold, across categories such as earrings, bracelets, solitaires, pendants, and necklaces. 

The company launches more than 200 new designs every month, supported by internal quality control processes.