Krieya raises Rs 7 Cr led by Sauce and Riverwalk Holdings

Krieya Beauty & Wellness has raised about Rs 7 crore (around $788K) in its first funding round led by Sauce, with Riverwalk Holdings as co-lead. Aneesh Sheth, founder of Dr. Sheth's also participated. 

The proceeds will be used to prepare for the launch of its first brand in Q3 FY26, scale research, and build product capabilities.

Founded by Siddharth Sharma, Krieya is a beauty and personal care company focused on research-led product development for Indian consumers. The company is building premium haircare, skincare, and wellness brands with proprietary formulations designed for Indian biology and usage behaviour. Krieya has conducted research with over 500 consumers and carried out six months of product trials for its first haircare brand.

Krieya’s first brand will launch in Q3 FY25-26 with a focus on the haircare category. The company is building products based on a research-led model, with 10 products currently in pre-launch testing.

Krieya’s current approach includes building a BioPrint of Indian consumers to inform product formulation. The founder has prior experience at Honasa Consumer and was part of the team that scaled Dr. Sheth’s after acquisition. The company plans to build premium science-led brands across beauty, personal care, and wellness.