Kovai.co acquires B2C SaaS startup Floik

Enterprise software and B2B SaaS company Kovai.co has acquired Bengaluru-based B2C SaaS startup Floik.

According to Coimbatore-based Kovai.co, this move aims to strengthen the capabilities of its AI-powered knowledge management software, Document360. Floik's interactive demos, videos, and guides will be integrated to expand Document360's industry-leading knowledge base features, benefiting its over 2,500 global customers.

Launched in 2020 by Vartika Bansal and Vidyasankar Krishnamurthy, Floik, an Elevation Capital-backed platform, enables companies to create interactive product demos and guides. These tools guide users seamlessly through software features, enhancing user adoption and experience. Floik has gained significant traction in the SaaS industry and claims to serve over 8,000 users globally. The company has raised $3.52 million to date.

With this acquisition, Kovai.co aims to further elevate its knowledge management offerings by integrating Floik’s interactive demo and guide capabilities directly into its Document360 platform, underscoring its commitment to innovation and customer success.

According to Kovai.co, Floik’s interactive tools will allow users to deliver a more engaging and impactful experience, empowering end-users to truly understand and leverage software capabilities. Kovai.co also anticipates a 35% year-over-year revenue increase in its knowledge management category.

To ensure continuity in product development and customer support, six Floik staff members have joined Kovai.co. Led by Vidyasankar Krishnamurthy, the team will continue to enhance the product’s functionality and support its deployment across Document360’s extensive global customer base.

Founded in 2009 by Saravana Kumar, Kovai.co is a premier enterprise software company offering multiple products at scale across both the enterprise and B2B SaaS sectors, providing solutions for revenue growth.